Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes
Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

It is on track to become one of the most successful horror movies ever

(Photo: Brooke Palmer/Warner Bros.)
(Photo: Brooke Palmer/Warner Bros.)

Whatever force—depression, weather, online review aggregators—that’s been taking a bite out of this summer’s box office receipts appears to have been repelled by the power of scary clowns; Deadline reports that Andy Muschietti’s Stephen King adaptation It is on track to have one of the most successful opening weekends ever to greet a Hollywood horror film.

Advertisement

Analysts are speculating that the film will bring in $47 million tonight alone, with a projected weekend take of over $100 million. (The deciding factor will probably be Hurricane Irma, which might keep a number of normally voracious Florida movie-goers out of theaters.) That puts It on track to have the second-highest R-rated opening weekend ever (after Deadpool), and the highest for a horror movie.

Now, It has a long way to go if it wants to surpass, say, The Exorcist—which, if you adjust for inflation, pulled in roughly $320 million back in 1974—but it’s already well on its way to blowing past modern horror success stories like The Conjuring. It’s been a while since a major studio like Warner Bros. made a big, prestige marketing push behind a horror movie, but it appears to have paid off; the film’s warm reception from critics presumably helped, alongside America’s long-standing love of cheerful, helpful clowns.

Share This Story

Get our newsletter