Reckon with the complete loss of reality with some people who don't actually exist

Machine learning is all (unnerving) fun and (unsettling) games when it comes to swapping Freddie Mercury and Rami Malek’s likenesses, slapping Nick Offerman’s face onto the cast of Full House, or watching Bill Hader melt into Tom Cruise and Seth Rogen while doing impressions, but it gets even creepier when the digital brains of our increasingly sophisticated artificial intelligence start dreaming up new people entirely.

We probably need to get used to this. Just look at a new project like This Person Does Not Exist, which, like the name implies, consists of a series of extremely realistic portraits of people who do not, in fact, exist. This shit is only getting wilder with every passing year.

The website, when you first click over to it, seems to be comprised of nothing more than screen-filling photos of regular people. There might be a middle-aged woman who looks like she’s posing for a company portrait or a younger guy who seems to have had his picture snapped on a sunny day’s hike. The only hint that they’ve been generated by machine learning and don’t, y’know, actually exist on this planet, is the occasional patch of mottled skin texture that shows where the digital flesh has been sewn together.

A video about the process, which is the result of style-based Generative Adversarial Networks (GANs), shows how it works, outlining the way style-based GANs train on the data of real people’s faces, use levels of fine tuning to touch up the fake person, and output a hyper-uncanny result.