Joseph Kahn has been active in the music video industry for more than 25 years, working with some of the biggest artists in the world like Eminem, Usher, Pharrell Williams, and Lady Gaga. More recently, he’s directed some of Taylor Swift’s most popular videos, including 2015’s “Bad Blood” and this year’s “Look What You Made Me Do.” In the video above, Kahn talks about how the music video industry has changed since he started.

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