Last night on Mad Men, Don Draper squashed the "sex sells" cliché, telling Peggy that advertising wasn't about masking products with sexy imagery, but about selling people a version of themselves. "You are the product," he told Peggy.
By that axiom, judging by the following commercial, Klondike thinks you're an asshole:
Wives! Tell me about it, Klondike. The way they're always like, "Nag nag nag, blah blah blah." What would I do for a Klondike bar? Enter into a loveless marriage full of barely concealed contempt, that's what. And, man, you think my wife is bad? You should get a load of my mother-in-law. Zing! I deserve about 50 ice cream treats just for suffering through one minute of that old battleaxe. The apple doesn't fall too far from the nagging tree in that family!
Did Klondike just listen to old Henny Youngman before making these commercials? Actually, on second thought, this Klondike commercial perfectly fulfills Don's request for "Advertising for people with no sense of humor."