Rovio, the Finnish entertainment company behind Angry Birds and some non-Angry Birds games like something called Retry, has always seemed to have more money than it knows what to do with. When the company decided to bring the war between birds and pigs that had previously been relegated to smartphones to the big screen, it announced a balls-out marketing campaign to go along with it. $100 million of the $185 million budget was reportedly set aside for promoting awareness of the movie, which we should note is based on a game that’s partially responsible for the ubiquity of smartphones. A mere pittance was spent on the actual animation, with the rest presumably going toward the paychecks of the top-notch vocal talent enlisted, including Jason Sudeikis, Bill Hader, Maya Rudolph, and Peter Dinklage.