James Cameron can't stop dunking on Marvel
In a new interview for Avatar: The Way Of Water, Cameron was quite clear: "Thanos? Come on. Give me a break."

James Cameron is modern cinema’s consumate hater. A carnival barker for the theatrical experience, Cameron has used his Avatar: The Way Of Water promotional campaign to remind us that every Hollywood spectacle since 2009’s Avatar has sucked. After a decade of people being nice about Disney’s ascendence as a Blockbuster monopoly, le enfant terrible is biting the hand that bought Avatar’s studio. It’s been great to watch. James Cameron should make movies more often.
His latest pipe bomb was hurled at, who else, Marvel, particularly the motion-capture VFX of one Mr. Thanos. “I’m just saying ahead of time that I’m not going to diss the Marvel or DC Universe. Love those movies,” Cameron begins his interview on ComicBook.com before suplexing Thanos from the top rope.
When ComicBook.com’s reporter Brandon Davis asked if Cameron was using any of the techniques developed in superhero movies over the last decade, Cameron chose his words carefully. “The big comic book films have been driving the sheer volume of the industry,“ he said. ”the rising tide of technique raises everybody together. It gives you higher quality artists, more tools and plug-ins, and code [to use]. You’ve got more talented people writing code out there.”
Then, like a snake, he strikes: “WETA Effects, as it’s called now, is the best. Right? Industrial Light & Magic does great work, but when it comes to the kind of emotive facial stuff that we’re doing. Thanos? Come on. Give me a break. You saw [Avatar: The Way of Water]. It’s not even close.”