Shrek to win big this year as Oscars encourage fan voting through Twitter
The #OscarsFanFavorite tag will be used to recognize a popular film, even if it hasn't been nominated by The Academy

Because there’s no other reasonable way to ensure that Shrek, a film released in 2001, will be mentioned during this year’s Oscars, the Academy has decided to let the internet vote on which movie it would like to see honored at the awards next month.
The Hollywood Reporter writes that the Academy has launched a Twitter campaign that will allow any old schmuck to cast a ballot for their favorite movie from last year by writing it next to the #OscarsFanFavorite hashtag between today and March 3rd. In one of many cracks that will ultimately cause this whole idea to explode into something nobody from the Academy would like to see, the crowd-nominated movie can be written in “regardless of if the film was nominated for an Oscar.”
The winning movie “will be recognized during the awards broadcast on March 27th.”
Obviously meant to calm Kevin Smith down about the latest superhero movie not receiving a whole bunch of awards, the added detail that “Twitter users will be able to tweet out their submissions up to 20 times a day” has far more potential to result in complete mayhem than a true test of popularity.