Simu Liu doesn't appreciate Disney boss Bob Chapek calling Shang-Chi an "interesting experiment"
Shang-Chi is being released in theaters, but it will move to Disney Plus after only 45 days

On a recent earnings call with investors, Disney boss Bob Chapek said that the company’s release strategy for Marvel movie Shang-Chi And The Legend Of The Ten Rings will be an “interesting experiment,” since rather than going just to theaters, just to Disney+, or the combination Disney+ “premiere access” thing where it debuts in both places at the same time (like with Black Widow), the company is going to keep it exclusive to theaters for just 45 days before moving it over to Disney+—which is a quick turnaround, compared to the pre-pandemic days. Chapek’s reasoning was basically that this is just another way to test how consumers want to consume movies, since people who want to see the movie ASAP must pay to do so in a theater, but people who don’t want to, can wait a slightly shorter amount of time and see it on streaming. That will presumably supply Disney with a lot of helpful data that will inform how it chooses to release content in the future.