Smoke Monster Takes Manhattan

If you went to see Loud Cars Smash Bang Twist Shia (aka Transformers) this week, you might have seen a mysterious teaser trailer for the new mysterious movie from mystery manufacturer, expert time-waster, and Lost producer, J.J. Abrams.
The trailer (which you can watch here, for a while, anyway) reveals the movie's release date (January 18) and a shady bit of the movie's plot (a roaring noise terrorizes Manhattan!) all while hammering home the point that, in the event of a NYC-based impending apocalypse, most New Yorkers would tune in to NY1 for up-to-the-minute briefs about their possible demise. The trailer does not, however, reveal much else about the movie, including its title.