Squid Game season 2 broke a bunch of viewership records, according to Netflix

Of course, Netflix viewership numbers are often as difficult to interpret as the pink guard’s facial expressions. Per Wired, a user is counted as a viewer as soon as they watch a mere two minutes of a show, meaning the above number likely includes at least a few accounts who were actually looking for a documentary about squids or had the show autoplay while they were doing dishes.

Still, there’s no denying that Squid Game is a phenomenon. Production ramped up in advance of this season, as did promotion. Since October, Netflix has brought murder dolls, Red Light Green Light competitions, and other interactive games to 10 different countries and nearly 37,000 real-life participants. It’s hard to imagine all 37,000 of those people really grasped the message of the show or else they may have been a little more hesitant to put on the tracksuit, but it clearly worked for the big men in charge.

You can catch up on our season two recaps here.