Adidas plans to sell Yeezys once more—without Kanye West
After severing ties with the antisemitic rapper in October, the company plans to remarket Yeezys

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A sneak peek at Adidas trying to sell Yeezys without using Ye’s face Photo: Paras Griffin
As Adidas ended a lucrative yet turbulent 9-year business partnership with Kanye West—or Ye—the company is looking to move forward without the embattled rapper. With sole ownership over the designs of the shoes created under the brand, Adidas is looking to continue selling the products made under the Yeezy umbrella without its Nazi-tied spokesperson.
“Adidas is the sole owner of all design rights registered to existing product,” Adidas Chief Financial Officer Harm Ohlmeyer said in a recent meeting, per Business Insider. “We intend to make use of these rights as early as 2023.”