Fuck it, let's get nostalgic for Crystal Pepsi

Here we have a leaked employee training video from 1992 concerning the introduction and marketing of the notorious corporate flop that is Crystal Pepsi. 1992, coincidentally, is also the year Los Angeles police were exonerated for the brutal on-camera assault of an unarmed Black man, which resulted in rioting and civil unrest that, in the end, weren’t convincing enough to produce real systemic change. But yeah, it’s also the year this Crystal Pepsi video was released. Like, just look at those dumbass soda chumps, right?

The training video was actually uploaded onto YouTube back in 2018, but much like the aforementioned rioting and civil unrest, recently resurfaced again. In the clip, Pepsi says its customers were desperate for “change,” which is pretty amusing in hindsight, isn’t it?

“It’s Crystal Pepsi, and the time is now,” declares the video’s narrator before launching into all the now-obviously bullshit reasons society needs something like Crystal Pepsi. The scratchy VHS rip later includes sections like “Applied Training & Communication,” and “Tackling Objections,” because irony is dead.

Watch the Crystal Pepsi video again above, or, if you’re good on the nostalgia front, check out this list of resources by our sister site Lifehacker for ways to advocate for Black lives.

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