“It all started when…”: 13 TV shows with chatty spoken-word intros
Once upon a time, in an era before DVRs, VCRs, and home-video box sets, television broadcasters couldn’t count on viewers watching every single episode of a TV series. For the producers of those series, one of the quickest and dirtiest ways to bring newcomers up to speed was a practice borrowed from the medium’s predecessors in radio and film serials: A spoken-word intro neatly summarizing the program’s premise. (“It’s a bird! It’s a plane! It’s Superman!” and “Who knows what evil lurks in the hearts of men?”)
On the small screen, the device found its gold standards during the late ’50s and mid-’60s, when the voices of Rod Serling (“You’re traveling through another dimension, a dimension not only of sight and sound, but of mind”) and William Shatner (“Space: The final frontier”) primed audiences for the latest installments of The Twilight Zone or Star Trek. Introductory narration at its very best, these lead-ins evoked the spirit and tone of each show, piquing interest and engaging the imagination with poetic crispness. But there is, unheard by the average viewer (because they’re too busy hitting fast-forward), another type of voice-over intro, that is just as real, but not as brightly written. These intros exposit, they ramble, and they get bizarrely detailed—but they’re also lovable in their long-winded ways. (And even when they’re not actually that long, they still say too much.)
-
books What are you reading in November? By A.V. Club Staff October 29, 2025 | 10:00am
-
tv Paramount apparently didn't make much of an effort to keep Taylor Sheridan By Mary Kate Carr October 29, 2025 | 9:59am
-
film, tv Netflix wants to make more vertical content for phones By Emma Keates October 29, 2025 | 9:19am
-
tv Down Cemetery Road hits a sweet spot of thrills and odd-couple comedy By Tim Lowery October 29, 2025 | 7:00am
-
film Jamie Lee Curtis argues her tearful reaction to Charlie Kirk's death was "mistranslated" By Emma Keates October 28, 2025 | 6:00pm
-
film Armie Hammer plays a scary violent guy in trailer for comeback film Frontier Crucible By Mary Kate Carr October 28, 2025 | 4:34pm
-
film Stephen King's despairing alter ego has finally found a home in 2025 By Jacob Oller October 28, 2025 | 3:00pm
-
film One Battle After Another makes Gotham Film Awards history By Mary Kate Carr October 28, 2025 | 2:04pm
-
tv Only Murders In The Building gets season 6 greenlight By Emma Keates October 28, 2025 | 1:11pm
-
film A filmmaker begs AI for help conjuring the Impaler in exclusive clip from Radu Jude's Dracula By Emma Keates October 28, 2025 | 1:00pm
-
film November film preview: Zootopia, Predator, and Wicked return for sequel-heavy Thanksgiving By Matt Schimkowitz October 28, 2025 | 1:00pm
-
tv Dame Emma Thompson cusses out AI trying to rewrite her work By Mary Kate Carr October 28, 2025 | 12:36pm
-
tv Yeah, Disney Plus is done with Doctor Who By Mary Kate Carr October 28, 2025 | 12:13pm
-
tv CNN reheats archived Anthony Bourdain content for new streaming service By Emma Keates October 28, 2025 | 10:52am
-
books, music Stephen King's literary rock band remains a top-shelf celebrity side project By Matt Schimkowitz October 28, 2025 | 10:00am
-
news R.I.P. Prunella Scales, Fawlty Towers star By Mary Kate Carr October 28, 2025 | 9:54am
-
news Amazon plans to replace 14,000 jobs with AI By Emma Keates October 28, 2025 | 9:50am
-
tv Vince Gilligan really doesn't want to help you prepare for Pluribus By Saloni Gajjar October 28, 2025 | 7:00am
-
news Jon Stewart finds hope in Zohran Mamdani after deconstructing Trump's ballroom blitz By Matt Schimkowitz October 28, 2025 | 12:33am
-
tv Scrubs revival co-showrunner steps down mid-production By Matt Schimkowitz October 27, 2025 | 11:08pm
-
film Pentagon disputes A House Of Dynamite's accuracy, internally By Matt Schimkowitz October 27, 2025 | 10:11pm
-
film Which version of Star Wars is Disney re-releasing? By Matt Schimkowitz October 27, 2025 | 8:43pm
-
tv What to watch on Apple TV: The best shows streaming right now By The A.V. Club October 27, 2025 | 7:18pm
-
film Paramount prepares to lay off about 2,000 workers By Matt Schimkowitz October 27, 2025 | 7:05pm
-
film Terrifier actor Catherine Corcoran sues franchise for breach of contract By Emma Keates October 27, 2025 | 5:02pm
-
film Jennifer Lawrence is still planning her directorial debut after all By Mary Kate Carr October 27, 2025 | 4:29pm
-
film Ballad Of A Small Player goes all-in on a bad bluff By Jacob Oller October 27, 2025 | 4:00pm
-
aux Podcast Canon: The Outlaw Ocean expertly subverts the tropes of true crime By Benjamin Cannon October 27, 2025 | 3:00pm
-
tv Only Murders In The Building may cross the pond in season 6 By Emma Keates October 27, 2025 | 2:39pm
-
film Quentin Tarantino lands biggest acting role in 30 years By Mary Kate Carr October 27, 2025 | 1:44pm
-
music Thom Yorke and Jonny Greenwood "politely disagree" on whether Radiohead should play in Israel By Emma Keates October 27, 2025 | 1:26pm
-
tv CBS News loses first major anchor of the Bari Weiss era By Mary Kate Carr October 27, 2025 | 12:28pm
-
tv November 2025 TV preview: Stranger Things, Vince Gilligan's return, and Rachel Sennott By A.V. Club Staff October 27, 2025 | 12:00pm
-
tv Jon Stewart is "working on" staying at Paramount By Emma Keates October 27, 2025 | 11:38am
-
tv John Oliver recruits Nick Offerman and Megan Mullally for a Medicare Advantage ad By Mary Kate Carr October 27, 2025 | 11:09am
-
film, tv Taylor Sheridan reportedly plans to leave Paramount for greener pastures at NBCUniversal By Emma Keates October 27, 2025 | 9:53am
-
film There'll be more 70mm IMAX screens in the U.S. by The Odyssey's opening By Mary Kate Carr October 27, 2025 | 9:46am
-
books, tv Why TV keeps failing to tame The Stand By Zack Handlen October 27, 2025 | 7:00am
-
film It's Horrors Week at The A.V. Club By Danette Chavez October 27, 2025 | 7:00am
-
tv The Chair Company rounds the bend into pure horror By Erik Adams October 26, 2025 | 10:31pm