Star Wars' latest money-printing mascot screams at own existence, everything else
The internet sure is crazy about “Porgs,” the little otter-penguin creatures (imagine the smell!) set to generate millions in merchandising dollars when they make their debut in this holiday season’s Star Wars: The Last Jedi.
While some are concentrating on The Last Jedi trailer details—like the full reappearance of Luke Skywalker (he’s old now!), Rey’s potential turn to the dark side (bad news!), and Finn fighting his old boss, and the suped-up Honda Civic Stormtrooper (death to the 1 percent!)—many others are going absolutely wild for a scant second of Porg footage.
Look at Twitter where the humble Porg (which leaked scripts suggest are named after a short form for “puppy morgue”) has become cinema’s latest rising star.
Since simple screenshots are obviously not enough, others have turned the ignition on the viral marketing machine with fun, Porg-centric Photoshops.