Remember that episode of Mad Men where Draper is delivering a very emotional pitch to Kodak about their slide projector, and as happy, sweet images of his family flash on the screen he says "It goes backwards and forwards, and it takes us to a place where we ache to go again." Several of the men in the room tear up. One rushes out, his face red with emotion. Even though it's based on a colossal lie, they are all moved by that powerful piece of advertising.

Well, that's the way I feel whenever I see this commercial for IO Digital Cable. My heart swells. I tear up. I seriously consider switching cable providers. Simply put: it is powerful.

At what point does madness intersect with greatness? What happens when you mix hallucinogens with reggaeton? Holy shit, is that sea monster rapping? All these questions and more are answered with this single commercial. I recommend you watch it in full-screen:

Admit it: you ache to go back to Cartoon Reggaeton Beach On Acid. That song will always be playing in some dusty, garish corner of your mind.