Weekend Box Office: The kids are more than all right
It may be a down year for summer movies in general, but anything aimed explicitly at children—as opposed to, say, the numerous films that treat adults as children—has a fair shot at making a mint, provided it stays above the Marmaduke line. The Pixar-esque animated adventure Despicable Me opened far above industry expectations with $60.1 million in its opening weekend, nearly doubling the #2 movie in grosses and presenting a respectable challenge to more established animated franchises this summer like Shrek Forever and Toy Story 3. The week’s other new release, Predators, opened on about 1,000 fewer screens (none in 3-D) and posted a more modest $25.3 million for third, but the film’s frugal budget ($40 million roughly) suggests a solid single, if not a more substantial total. As expected, last week’s big winners took a major nosedive: The Twilight Saga: Eclipse dropped 48.5% from its July 4th bonanza, but still earned enough for second with $33.4 million. The news was much worse for The Last Airbender, which fell off an astonishing 57.5% from its opening week, taking $17.1 million for fifth and likely dashing any plans to continue the trilogy.