#29.5: Special SXSW brought to you by Doritos edition

Introducing Endless Mode: A New Games & Anime Site from Paste
Last week The A.V. Club ventured down to Austin for the music portion of South by Southwest. We ended up writing 7,000 or so words about the experience, but Steven Hyden and Josh Modell still had more to say, prompting a special edition of Reasonable Discussions. Steve and Josh talked about what they liked at the festival, whether SXSW is now more about superstars than underdog bands trying to get noticed, and why the media spends so much time and effort covering this thing every year.
Related stuff:
SXSW recap