Shazam—the music identifying app you’re forced to turn to whenever your friends get sick of your “You, know, it’s the one that goes doo-da-doo-da-dooo” attempts to figure out the name of a song—may be the next acquisition to land in Apple’s hands. TechCrunch reports that the iPhone mega-giant has entered a deal with the app company, reportedly for as much as $400 million.
Shazam actually got its start way back before the smartphone era; it was originally a service you dialed into back in the early 2000s, with scanned song results arriving via text. Now, it can identify lots of different kinds of content, including TV, films, and songs—and then send consumers to marketplaces where they can buy the stuff they scanned. That’s presumably why Apple wants it, the better to filter more users toward its Apple Music service, and away from the always grasping arms of its hated, free-subscription-offering nemesis, Spotify.