Cats to add “rapping street cat” to win back hip-hop fans
Despite successful, two-decade runs in London and on Broadway, it’s no secret that Andrew Lloyd Webber’s Cats has been losing out for years to hip-hop. Young audiences who once shouldered boomboxes blaring “Memory” and “Bustopher Jones: The Cat About Town” were increasingly lost to rap—first through natural gateways like MC Skat Kat and “The Garfield Rap,” then eventually moving onto non-cat rappers who similarly provided the sound of the streets, where cats live. But now Webber has a scheme to bring them all back to his side by launching a revamped version of Cats with “a hip-hop flavor” (one of the most delicious flavors a West End musical can have). Specifically, Cats will now have a “rapping street cat,” because of literary tradition.