From my inbox:
The Seinfeld Campus Tour is a 26-city, 10,000 mile cross-country road trip in a 60-foot long Seinfeld branded, bio-diesel fueled bus designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic.
Wait a minute. What?
You can't just open with a sentence generated by the Zeitgeist-O-Mat 2000 like that. You should spread out your meaningless buzzwords over the course of a whole paragraph–a "multi-tasking" here, a "millennial" there–not just ram them all together in a statement that would take 20 minutes just to parse.
So, if I can wade through all the thick, mucky buzzwords, here's what I get: there's a bio-diesel Seinfeld bus going around to college campuses to raise Seinfeld awareness among the youths? I like Seinfeld, but my original question stands: What? I'd also like to add: "Why?" and "Does Larry David know about this?"
With games, prizes, Seinfeld-inspired snacks (Junior Mints, anyone?), a traveling museum of priceless Seinfeld memorabilia and a larger-than-life "Seinfeld Experience" bus, this is one spectacle you will not want to miss!…During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix in a three month period.
That is a lot of sweets to pass out in a three-month period, I guess. But, then again, I don't know if anyone has ever loaded a bus with candy to distribute to our nation's college students in the name of a popular syndicated TV show before, so the Seinfeld Campus tour would probably be setting that bar no matter how long it took them to pass out any amount of candy.
Also, are Junior Mints the "priceless memorabilia," because I could definitely put a price on those. Let's say $2.00 a box, $5.50 at movie theaters.
Bus Interior: