Oh god, why did we teach video game companies how to dab?
If we ever put the internet on trial, the tendency of online brands to attempt to co-opt pop culture—like body-snatching aliens moving their mouths in a vague approximation of human speech—will be one of the very first bits of evidence presented before the grand tribunal. Case in point: A tweet thread that broke out today between the Twitter account for the ESRB—the governing body that determines content ratings for video games—and a number of major game publishers who someone—and we’re not naming names—apparently taught about dabbing. The result (besides being a celebration of the concept of pointing your arm off to the side while hiding your eyes, presumably in shame) gave a pretty good vision of what the internet will look like after humanity offs itself, and Twitter PR bots are the only things left on Earth.