Fans trying to book tickets to Spider-Man: No Way Home were up against some familiar enemies over the last 24 hours. Just as they had before, sites like AMC, Fandango, Atom, and more buckled under the intense demand to see cherished IP on the silver screen.
This time, however, it wasn’t just enthusiasm for seeing Spider-Man fight Alfred Molina’s Doctor Octopus that broke the beast, but rather those little digital art dealers trying to grab AMC Theaters’ first “eco-friendly” NFT. What good is going to see Spider-Man movie if you’re not getting a little picture (presumably of Spider-Man) that you can keep on your phone? And what good is that Spider-Man jpeg if it’s not pumping more CO2 into the atmosphere?
Hearing that people still want to see a Spider-Man movie must be an early Christmas miracle for struggling movie theaters, which have been inching back to life in recent months. After all, theaters would probably prefer to have a Spider-Man movie crashing their website than Disney+.