What began as a satirical movie review podcast between Tim Heidecker and Gregg “Neil Hamburger” Turkington has since blossomed into a sprawling, peripatetic narrative spanning TV spin-offs, a televised court case, numerous Twitter accounts, a band, and a feature film, Mister America. So elaborate is the On Cinema universe that an entire website exists to unspool its many knots, nearly all of which find film buff Gregg bucking against Tim’s MAGA-inspired grifting so as to keep the show about movies.
Movies remain a part of the franchise’s latest effort, a shoddy TV network that was announced amidst last night’s Disney news dump. Called HEI Network, it promises around-the-clock programming around topics like cars, health, faith, and fatherhood, as well as original Minions content. “We will be licensing the Minions Characters to develop original programming around the lives of the various Minions Characters,” promises Tim in the below introduction video. “We love the Minions on Hei Inc. and so will you!” (Please note the site’s many Minions.)