America will love Heintje: 11 failed English-language crossovers

1. Heintje, I’m Your Little Boy (1970)
A veritable juggernaut of kitsch, boy singer Hendrik “Heintje” Simons sold millions of records across Europe in the late 1960s. Heintje was the Liberace of moppetdom, belting out odes to motherhood. Though Dutch, he sang in German, and had a look that was meant to appeal to the kindliest of grandmothers. (He also starred in such films as No School Tomorrow, Hurrah! The School Is Burning!, and To Hell With The Student Cap, which became very popular in the People’s Republic Of China—but that’s a different story.) And as the 1970s rolled around, Heintje prepared to unleash his brand of misty-eyed sap upon the English-speaking world. His record label bought 12 consecutive pages of ads in Billboard announcing the arrival of his English-language debut, I’m Your Little Boy, complete with a picture of the singer striking a messianic pose in his trademark mock turtleneck. But then, biology stepped in. Before Heintje could lodge himself into the public consciousness, his voice changed. A few years later, he would re-emerge, furthering his legacy as a bizarre international pop phenomenon by learning Afrikaans and cornering a new audience in apartheid-era South Africa. [Ignatiy Vishnevetsky]
2. Boris Grebenshikov, Radio Silence (1989)
Akvarium—the doyens of the brief, eclectic heyday of the Leningrad rock scene—seemed bent on making every kind of music that had passed the Soviet Union by, swinging from post-punk art rock and proto-indie psych to folk and jazz-rock, tied together only by the voice and esoteric vision of frontman Boris Grebenshikov. Columbia took notice, leading to a contract—but only for Grebenshikov. Imagine if Bob Dylan, the American icon traditionally used to explain Grebenshikov’s significance as a songwriter and cultural figure, had made his debut with one of his largely forgotten 1980s albums, and you’ll have some idea of the resulting record, a bland flop all too aptly named Radio Silence. (However, glimmers of the singer’s intense, chameleonic Soviet persona could be seen in a promotional Late Night appearance.) Grebenshikov wouldn’t release another LP of new material until 1992’s folk-rock comeback Russkiy Albom (The Russian Album). And though he’s long since returned to being Akvarium’s sole constant member, he never cut his ties with the English-speaking world, enlisting like-minded Westerners (including Robert Wyatt, Richard Thompson, Garth Hudson, and Andrew Bird) for his subsequent solo records. [Ignatiy Vishnevetsky]
3. Chen Kaige, Killing Me Softly (2002)
Alongside Zhang Yimou, Chen Kaige was one of the most famous figures of the so-called Fifth Generation of Chinese cinema, attaining unprecedented international success with Farewell My Concubine. Chen’s Palme D’Or-winning period piece had a major role in stoking wider interest in Chinese film, leading to more ambitious projects. And then, having mounted the most expensive production in the history of the mainland film industry with The Emperor And The Assassin, he proceeded to the logical next step: an inept, absurdly over-heated erotic thriller starring Heather Graham. Eroticism and desire played an important part in Chen’s best-known Chinese films, but Killing Me Softly found him veering into the Skinemax trash heap. Fondly remembered by nude scene screen-cappers and absolutely no one else, Chen’s sole English-language movie—which features lots of sexually charged indoor rock climbing and Zoolander-esque facial expressions—was shelved by MGM for two years before being dumped straight to video. [Ignatiy Vishnevetsky]
4. Johnny Hallyday, Sings America’s Rockin’ Hits (1962)
Johnny Hallyday was a French rock ’n’ roller when there effectively were no French rock ’n’ rollers, which made him both a trailblazer and a novelty act, depending on your point of view and, more importantly, your language. Although he started out by singing in his native tongue, as evidenced by his first single, “Laisse Les Filles,” he found cross-European success with his cover of “Let’s Twist Again,” which resulted in Hallyday’s profile soaring high enough to secure an appearance on The Ed Sullivan Show—albeit one recorded at the Moulin Rouge rather than in New York. Seemingly poised for global domination, Hallyday subsequently released a full-length, all-English album entitled Johnny Hallyday Sings America’s Rockin’ Hits. America was not swayed, sadly, but Hallyday has managed to get over the snub: to date, he has sold more than 80 million records worldwide. [Will Harris]
5. Jean Gabin, Moontide (1942) and The Impostor (1944)
Jean Gabin—the charismatic, world-weary star of Port Of Shadows, Pépé Le Moko, and The Grand Illusion—was one of the most acclaimed leading men of the 1930s, and a major draw in France, where he remains a film icon. At the peak of his fame, he rejected lucrative offers from Hollywood to remain at home. Then came World War II, which forced many of France’s biggest film talents to the other side of the Atlantic. Arriving in the early winter months 1941, Gabin was at last ready to give Hollywood a try. There was only one problem: his personality. Just a few years earlier, American filmmakers had seen Gabin as symbol of everything they admired about French film, but when actually faced with the man, they found him almost impossible to work with. Of the three projects he signed on to, the first two were little seen, and the third ended with him getting fired. Effectively told that he’d never work in Tinseltown again, Gabin joined the Free French Forces, serving as a tank commander. Returning to prominence in French with a string of hits in the 1950s, he remained popular (and notoriously difficult to work with) until his death. [Ignatiy Vishnevetsky]