There’s no way to know how long it will be before the WGA and AMPTP can reach an agreement on a new contract. We can’t even use the past as a reliable measure, because the media landscape is so different this time around. The impact of a strike will change over time and hit different segments of the industry in different ways. The most obvious adjustments will hit television networks and streamers first—the area negotiators will be most closely focusing on—but it won’t be long before film producers will have to find ways to adapt as well. And filmgoers will have to adjust along with them.