Even Travis Kelce thinks the Taylor Swift coverage is too much
Travis Kelce knows the NFL is "just trying to have fun with it," but he sounds overwhelmed by the attention on his relationship with Taylor Swift

There is perhaps no one more newsworthy these days than Taylor Swift, whose current fame has somehow exceeded her previous peak back in the 1989 era. If dating Matty Healy earlier this year caused a pop culture stir, her budding relationship with Kansas City Chiefs tight end Travis Kelce is a veritable earthquake. All sorts of brands are taking advantage, including the National Football League. It’s all becoming a bit much, at least in Travis Kelce’s opinion.
“I think it’s fun when they show who all is at the game. I think it brings a little bit more to the atmosphere, brings a little bit more to what you’re watching,” Travis said to his brother Jason Kelce on their New Heights podcast (via Deadline). “But at the same time, I think they’re overdoing it a little bit for sure. Especially my situation.”
Jason speculated that “the NFL is not used to celebrities coming to the games,” which seems untrue given the amount of celebrity football fans. Meanwhile, Travis acknowledged that the league is “just trying to have fun with it.”
For its part, the league defended itself in a statement to People. “We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,” it said in reference to changing its social media presence to pictures of Swift. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”