This is per Fader, reporting on a reddit thread that was itself inspired by an Instagram post from Mathers’ long-time manager, Paul Rosenberg. (Phew!) Ostensibly meant to promote a new Yelawolf album, the picture contained a background featuring an ad for a drug called “Revival,” complete with Eminem’s signature backwards “E.”
Quick internet searching dug up a website for the “treatment,” complete with a seemingly earnest promo video that nevertheless contains a lot of lines like “it’s easy to lose yourself,” or “I won’t waste my one shot.” It’s all kind of clever, in a dad-joke-rapper kind of way; for instance, the “Midwestern tympanic stimulator” supposedly treats a condition called “Atrox Rithimus,” or “bad rhythm.” There’s even a phone number you can call, complete with a snippet of “I Need A Doctor” playing in the background.
It’s worth noting that, presuming the album’s name actually is Revival, it’ll follow the pattern previously set by Relapse and Recovery—the former of which was also promoted with a fake medical web site, according to Rolling Stone. There’s no word yet on when the album might arrive, but we’re sure Eminem will set up some sort of elaborate internet scavenger hunt to let us know.
