Back in October, the first teaser for Hulu’s Castle Rock show finally offered some hint as to what it’s place in the “Stephen King universe” would be with a little reference to Shawshank State Prison. For the show’s Super Bowl ad, Hulu hits that note even harder with André Holland’s character not only mentioning the infamous one-time home of convicted murderer Andy Dufresne, but stopping by for a visit—complete with a mega-spooky exterior shot that’s so foggy that it seems like it could be from the Nintendo 64 adaptation of Castle Rock. Beyond that, we get a weird meeting of children in masks, a dog in a bed, and what looks like an It-esque sewer drain. Speaking of It, the new Pennywise himself, Bill Skarsgård, also pops up.
Still no appearances from a certain sci-fi cowboy, though, which is probably for the best.