Raggs was originally created in 1990 by U.S. advertising executive Toni Steedman for her then six-year-old daughter, Alison, as a series of carpool stories. Steedman later used the Raggs character for a regional mall promotion and advertising campaign. By 2001, the successful mall programs encouraged Steedman, along with former HBO producer Carole Rosen, to create a television series. A one-hour music video-inspired pilot called "Pawsuuup," which was shot in August 2001. While Steedman shopped the pilot for a production or broadcast partner, The Raggs Band began playing concerts at fairs, festivals and performing arts venues. Later, The Public Broadcasting Service accepted the pilot. The series began production in 2005, and aired on PBS Kids in January 2006, as well as Seven Network in Australia.