Commercial Cuts puts a dark, delightful spin on everyday advertising

Companies spend millions of dollars crafting the perfect 30- to 90-second television advertisements, so it’s refreshing to see that a simple edit to those ads can derail a carefully crafted intended narrative in favor of darker or more absurdist messages. Take this cut of a famous Cheerios campaign, in which Gracie now learns a terrible truth.

The above video sprang from Reddit’s r/CommercialCuts, which challenges users to make a simple video and/or audio edit to popular commercials to produce something “comical and different than the original commercial intended.” Some cuts are gleeful “fuck yous” to the products being sold—