As we enter into the Christmas season, it's becoming painfully obvious that we as a society are lost. We're turning our back on the light and choosing instead to go fumbling about in the dark. Why, we don't even know the true meaning of Christmas anymore. It's sad, really. Too many people think Christmas is about family or friends or candy canes or celebrating the birth of Christ. But what Christmas is about, what it's always been about, is marketing. Do you know how many bulky red and white sweaters The Gap would sell if they marketed them as Christmas sweaters? So, so many. Instead, they're choosing to dilute the Christmas-only marketing message with a bunch of other lesser winter holidays (Hannukah, Kwanzaa, even winter solstice) and they're certainly going to feel the effects in their achingly empty registers this December. Right, American Family Association?
From Brandweek:
The American Family Association is calling on consumers to boycott Gap Inc. and its brands, which include Gap, Old Navy and Banana Republic, this holiday season. The Christian organization alleges that the retailer's ads downplay the word "Christmas."
The boycott, according to the AFA, is in response to Gap's holiday advertising and in-store promotions over the years, which have stayed away from recognizing any specific religion. For instance, last year's campaign was themed "Merry Gap-mas," substituting the chain's name for Christ's…