We are the world: Apple’s idea of a global pop sound

Last week Apple rolled out its highly anticipated Apple Music platform, which includes a streaming library of 30 million songs; Connect (a Tumblr-like feature for artists to share multimedia content); and a suite of streaming radio channels including Beats 1, which features an intensely curated cast of talent broadcasting original programming from studios in Los Angeles, New York City, and London. So far, Apple is making as much or even more of a big deal about Beats 1 as any of the other features, which is interesting because Apple’s previously focused on delivering content rather than creating it, and because radio isn’t exactly the hottest listening format these days. On the other hand, aside from having Taylor Swift and Dr. Dre, the streaming library’s not substantially different from what Spotify and Tidal have to offer, and while Connect has the potential to facilitate something interesting (especially if it starts getting seeded with content from smaller, more engaged artists), right now it’s mostly just a bunch of bland posts from U2’s social media team.
As much as it’s wrapped Beats 1 in the trappings of a last-century medium (DJ banter, call-in shows, insisting on calling it “radio”), Apple’s also given its project a distinctly modern mission to be a “truly global listening experience” and develop a style that’ll play in all 100 countries where Beats 1 streams. So what’s their attempt at a global listening experience actually sound like? Young, utopian, and so far quite a bit like American and British radio (or at least a fantasy version of it).
Along with its international reach (tune in almost anytime to hear a DJ listing off the various countries, cities, states, territories, and protectorates the station broadcasts to), Beats 1 also likes to play up the diversity and autonomy of its on-air talent, which mixes radio veterans like Ebro Darden and Julie Adenuga with musicians ranging from Q-Tip to Vampire Weekend front man Ezra Koenig to Elton John. The name you hear most often on the station is Zane Lowe, the British DJ Zane Lowe, who acts as something like Beats 1’s captain, and whose sensibilities are strongly felt well outside the show he hosts at noon each day (and rebroadcast at midnight for listeners outside the Western Hemisphere).
Lowe’s ported over the “Hottest Record In The World” feature from his popular show on BBC Radio 1 in the form of Beats 1’s “World Record,” the one song per day that’s guaranteed to be heard on every show. It’s the purest distillation of Lowe’s aesthetic, which provides the foundation for Beats 1’s aesthetic. He likes songs and performers that are energetic, genre-ambiguous, and close enough to the leading edge of popular taste to qualify as daring but not close enough to weird out a critical number of listeners—it can sometimes feel like a radio station birthed by an iPod commercial.